The More Connected We Become, the More We Need to Disconnect | TRENDS 2017

Posted by Kate Murphy on Aug 29, 2017 10:52:54 PM

Comedian and Master of None star Aziz Ansari recently decided to “unplug,” removing all social media apps, email, and even the internet browser from his phone. “Whenever you check for a new post on Instagram or whenever you go on The New York Times to see if there's a new thing, it's not even about the content. It's just about seeing a new thing. You get addicted to that feeling,” he explained in the cover story for the fall issue of GQ Style. “I wanted to stop that thing where I get home and look at websites for an hour and a half, checking to see if there's a new thing.”

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Topics: Consumer Trends

Why Apple Is Investing So Much in AR and VR—and Your Organization Should, Too  | 2017 Trends

Posted by Kate Murphy on Jul 28, 2017 1:58:31 PM

When news leaked recently about Apple's discreet acquisition of SensoMotoric, a small German company specializing in a groundbreaking eye tracking technology, industry insiders knew what this purchase meant: Apple has big plans for augmented and virtual reality. So why should this be a cue to businesses and brands?

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Topics: Consumer Trends

Is This the End of the Television Era? | 2017 Trends

Posted by Kate Murphy on Jul 6, 2017 4:25:59 PM

Last week, the Television Critics Association (TCA) announced their nominees for its annual awards ceremony. “As professional consumers of the medium, TV critics are often the first to spot exemplary work in television,” the TCA says of the awards. Interestingly, it seems much of the exemplary work the critics recognized for the 2016-2017 season didn’t appear on traditional television at all.

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Topics: Consumer Trends

The Excelsior Scholarship: "Putting Students First" Puts Private Colleges Last

Posted by Marty McGough on Jun 29, 2017 1:20:17 PM

Yet another trial has arisen in the business of higher education, and this one tests private colleges and institutions in particular. New York State recently announced its Excelsior Scholarship, which provides free tuition to families making less than $125,000 per year at the state’s 2-year and 4-year public colleges and universities. The initiative's motto is “Putting Students First.” It could also be “Putting Private Colleges Last.”

The Commission on Independent Colleges and Universities in New York seems to agree: This presents a major challenge to private colleges. The Commission's March report projects an enrollment increase of between 9% and 22% for public institutions under the plan, while the state’s private nonprofit colleges and universities would fall by between 7% and 15%. That’s a big switch, given unfavorable demographic trends in the state. Private colleges and universities in New York have limited options that include pricing and enrollment strategies. None of them are ideal:

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Topics: Education

7 Steps to Start a Brand Refresh

Posted by Marty McGough on Jun 4, 2017 5:04:32 PM

I’ve received quite a response from higher ed administrators about my recent posts and e-book, “How to Build a Powerful Higher Ed Brand Strategy (Without Starting Over)” about the brand refresh process. There was some great feedback, including several people who acknowledged that, though they know they need to consider a brand refresh, they are a little overwhelmed and want some guidance on how to begin. This post is for them.

Your institution likely has long-standing, hard-earned brand equity. A brand refresh starts with taking inventory of that equity and deeply understanding it before you do anything else.

So, let’s begin!

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Topics: Education

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