Emily Hayes

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Saving Higher Ed Institutions Money, One Market Potential Study at a Time

Posted by Emily Hayes on Dec 11, 2015 3:30:00 PM

As a recent college graduate, I would sometimes think back and ask myself, “Why did I ever take that random gen-ed class about Russian fairytales, and how did the school know that students would be interested in taking a course like this?” Now I know it’s because they did a market potential study–program demand research–before finalizing the approval of offering this and other seemingly strange courses.

Program demand research enables a strong program development strategy by helping determine whether there is sufficient student demand to launch a new program or course prior to spending serious money and resources on it.


Topics: Education

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