“Adulting Hard!” Using Data Science to Learn the Why and How of this Millennial Trend

Posted by Megan Risdal on 8/25/16 12:04 PM

When you hear someone sigh (or tweet) the phrase, “Adulting is soo hard,”
you immediately know you’re listening to a Millennial. Ever the wordsmiths, Generation Y young adults have turned the noun “adult” into a verb (to adult) and back into a noun (adulting). As one of the American Dialect Society’s nominated words of the year in 2015, the popular word is a sign of the times. In this blog post, I take a data-driven approach to understanding this phenomenon using some natural language processing techniques.

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Topics: Data Integration, Data

Rio 2016: We Scored the Trends in the Online Chatter

Posted by Emily Hayes on 8/22/16 4:03 PM

Rio scores a win! So say those who took part in over 13 million online conversations about the Olympics on Twitter, blogs, and in forums over the course of the Summer Games. We listened in–from the Opening Ceremony through last night’s closing celebration–and ranked the overall sentiment of Olympics online chatter as favorable (25% positive and 56% neutral). That’s a win, especially in light of the number of issues that arose leading up to–and during–the event.

Team USA finished on top with a 121 medals, 46 of which were gold, so it’s no surprise that the United States was the most talked about country on social, followed by host country, Brazil:

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Topics: Consumer Trends, Secondary Research, Data Integration

The key to a great community college student success strategy

Posted by Marty McGough on 8/11/16 10:30 AM

As the number of students opting for a community college education rises, schools are stepping up development of new systems to measure outcomes, reaching beyond enrollment figures and completion or graduation rates. And they are discovering that student segmentation is an invaluable tool in targeting groups of students who need help, are underperforming, or are facing other barriers to finishing their degrees.

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Topics: Education, Data Integration

It’s Really True: Market Responses Follow Consumer Trends

Posted by Alice Greene on 8/8/16 1:57 PM

What do PayPal and UPMC and Khizr Khan all have in common? Among many others, and in very high profile ways, these three have proven out some of our 2016 top consumer trends predictions.

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Topics: Consumer Trends, Secondary Research

What's really working in omni-channel marketing?

Posted by Cathleen Bonge on 7/15/16 1:46 PM


Only seven percent of brands are successfully implementing omni-channel marketing. Seven percent. With consumers increasingly active on multiple social media and technology channels at once, omni-channel marketing aims to reach and continuously and consistently engage consumers across all available touchpoints.

At the Experian Client Summit in Las Vegas, we listened to several brands share stories of how they make their omni-channel strategies work.

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Topics: Understanding Your Customer, Secondary Research, Inside-Out Branding, Data Integration, Data

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