Is This the End of the Television Era? [2017 Trends]

Posted by Kate Murphy on 12/14/17 8:45 PM

Last week, the Television Critics Association (TCA) announced their nominees for its annual awards ceremony. “As professional consumers of the medium, TV critics are often the first to spot exemplary work in television,” the TCA says of the awards. Interestingly, it seems much of the exemplary work the critics recognized for the 2016-2017 season didn’t appear on traditional television at all.

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Topics: Trends

Why Apple Is Investing in AR and VR—and You Should, Too [2017 Trends]

Posted by Kate Murphy on 12/14/17 8:45 PM

When news leaked recently about Apple's discreet acquisition of SensoMotoric, a small German company specializing in a groundbreaking eye tracking technology, industry insiders knew what this purchase meant: Apple has big plans for augmented and virtual reality. So why should this be a cue to businesses and brands?

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Topics: Trends

The More Connected We Become, the More We Need to Disconnect [2017 TRENDS]

Posted by Kate Murphy on 12/14/17 8:44 PM

Comedian and Master of None star Aziz Ansari recently decided to “unplug,” removing all social media apps, email, and even the internet browser from his phone. “Whenever you check for a new post on Instagram or whenever you go on The New York Times to see if there's a new thing, it's not even about the content. It's just about seeing a new thing. You get addicted to that feeling,” he explained in the cover story for the fall issue of GQ Style. “I wanted to stop that thing where I get home and look at websites for an hour and a half, checking to see if there's a new thing.”

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Topics: Trends

Can Millennials Save Toys“R”Us? [2018 TRENDS]

Posted by Kate Murphy on 12/14/17 2:35 PM

On September 18, Toys“R”Us buckled under its $5 billion in debt and declared Chapter 11 bankruptcy. The company pinned particular blame on their Babies“R”Us business, which accounts for nearly 40% of sales. Specifically, the company bemoaned intense competition and “very, very aggressive pricing online.”

Indeed, Amazon, with its bottom-of-the-barrel pricing, accounts for 19.6% of online baby products sales, versus Toys“R”Us’s 5.1%, according to IBISWorld. And the problem only threatens to get worse, as the number of millennial parents increases.

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Topics: Trends

'Numbers and Narratives' Build a Bridge, Fill in the Blanks

Posted by Alice Greene on 12/12/17 1:06 PM

As consumers, employees, students, and Fitbit-wearing human beings, we are being provided with more and more information every day about ourselves and how we benchmark against others—seemingly to no avail. We all know why: Data alone is never enough. But I have been obsessing about how data, in combination with an individual’s own interpretation of, or story about, that data, has the potential to unlock significant personal growth and societal change.

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Topics: Market Research, Customer Experience/Customer Journey

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