Alice Greene

Alice Greene
VP, Research Services
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Recent Posts

'Numbers and Narratives' Build a Bridge, Fill in the Blanks

Posted by Alice Greene on 12/12/17 1:06 PM

As consumers, employees, students, and Fitbit-wearing human beings, we are being provided with more and more information every day about ourselves and how we benchmark against others—seemingly to no avail. We all know why: Data alone is never enough. But I have been obsessing about how data, in combination with an individual’s own interpretation of, or story about, that data, has the potential to unlock significant personal growth and societal change.

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Topics: Market Research, Customer Experience/Customer Journey

What Boomer Seniors Care About Most | 2017 Trends

Posted by Alice Greene on 4/27/17 11:34 AM

There are more grandparents in the United States than ever before, and I want to be one of them.

And for you Millennials who have stopped responding to your parents’ texts on the topic, you cannot escape: the number of American grandparents is up 24% since the turn of the century, rising from 56.1 million in 2001 to 69.5 million as of 2014. Back in 2001, 38% of women over 45 with children were grandparents, as were 31% of men. Those figures are now 61% and 57%, respectively.

How is this happening?

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Topics: Trends

3 Emerging Business Strategy Trends to Know in 2017

Posted by Alice Greene on 3/17/17 3:24 PM

It touches all of our lives. It's the source of deep anxiety for many of us, and is currently grabbing all the headlines. It’s healthcare.

A better healthcare experience is relevant to all of us. And the good news is, based on three big business strategy trends we’ve identified for 2017, the potential for a better experience is there, and the healthcare industry is working on it.

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Topics: Trends, Customer Experience/Customer Journey

Minorities on the Move in America | 2017 Trends

Posted by Alice Greene on 2/21/17 11:26 AM

How do we reconcile recent reports that a) the number of extremist groups active in the U.S.–especially anti-Muslim groups–is growing, and b) Americans feel distinctly more warmly toward Muslims than they did three years ago?

The number of organized anti-Muslim groups has almost tripled, from 34 in 2015 to 101 in 2016, according to the Southern Poverty Law Center. Yet, Pew Research reports that Americans’ perceptions of Muslims now rate 48 on a “feelings thermometer,” up from 40 three years ago.

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Topics: Trends

The Fight of Our Lives: Social Warfare | 2017 Top Trends

Posted by Alice Greene on 2/2/17 10:02 AM

Tribes, trolls, and “fake news” are the weapons of choice in the rapid-fire war being waged in our hyper-connected world. By tribes, I mean those red and blue algorithm-driven “echo chambers” that hardened their boundaries in the run up to last year’s election. Now, with national emotions running high, these self-propelling social media “bubbles” are working themselves into lathers, and brand equity can get trashed or transformed faster than you can summon an Uber. My heart goes out to any marketing communications professionals having to send split-second salvos amidst landmines that ignite vast networks.

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Topics: Trends

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