Emily Laumer

Emily Laumer
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How to Give Your Customers the Best Online Experience

Posted by Emily Laumer on 10/22/15 2:02 PM

The author of a book is never the same person who edits it. This is because the author becomes closer to that finished product than anyone else; therefore, they are likely to overlook mistakes while editing. For the same reason, they may have a somewhat emotional attachment to that finished product, where a constructive outside view is needed to bring it into perspective.

All of these same issues can be applied to the development of a digital platform. And, perhaps most important, we know that users can differ tremendously in terms of mindset, behavior, digital capabilities, and so on. This means that there is a likely chance that the audience of your digital platform is going to differ tremendously from the person designing it.

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Topics: User Experience Research

Your Website Visitors Have Something Important to Tell You

Posted by Emily Laumer on 8/21/15 3:48 PM

WHY USER EXPERIENCE RESEARCH MATTERS

For those of you who may not be familiar with User Experience Research, I’ll give you a brief introduction: it is a form of research where websites, apps, and digital products or services are evaluated at any stage in the development process—and with actual users—to learn their behaviors and perceptions, measure usability, and ultimately gather insights into how a company can optimize their digital platform so that it is most appealing to its customers. And though some forms of User Experience Research have been in existence for just about as long as Campos has—close to 30 years—now, more than ever, we are seeing an overwhelming need for this specialized area of research.

Clients are coming to us with all kinds of problems where user research can help: they have a website that has been launched and their analytics show that users are dropping off on a certain page, so they would like to understand why, or they’re revamping their site with a whole new design and want to find out what users like or don’t like about it. Whatever the problem may be, companies are realizing that the importance of their customer-facing digital platforms is a key component to their brand’s communications, integrity, and ultimate success.

Several months ago,

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Topics: User Experience Research

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