Kerrie Kauer, PhD

Kerrie Kauer, PhD
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Millennial Women Have a Lot to Say About Health and Healthcare

Posted by Kerrie Kauer, PhD on 5/19/16 12:15 PM

While there are mountains of articles and research about Millennial women–how they interact with brands, their perceptions of politicians, etc.–there is surprisingly little available on this group and their relationship to health and healthcare.

Recently, Alice and I had the opportunity to attend "Hot for Your Health," a lifestyle networking experiencing focusing on the crossroads of creativity, health and technology, created by Dr. Vonda Wright, designed to get Millennials thinking about the future direction of their health in new ways.

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Topics: Gen Z | Millennials/GenY Behavior and Trends, New Qualitative

How Millennials and Gen Z Speak Volumes Through Visuals

Posted by Kerrie Kauer, PhD on 12/3/15 4:36 PM

Have you ever been in a situation where you were viewing an image or photograph, and the image that you were looking at held your gaze for what felt like an eternity – so much so that you experienced that visceral emotion that no spoken word or phrase could create within you? It’s powerful. Incredibly powerful.

Recently, we had this experience conducting a digital, online qualitative study where we were looking to uncover how students’ motivations and inspirations provide perspective when they observed an institution’s website and current TV ad.

Without much prompting, this group was easily able to connect visuals with messages. One of the best ways to engage Millennials and their younger counterparts, Gen Zs, who prefer transmedia consumption and engage with up to three to five different technological platforms during the day, is to speak their language (visual) and meet them where they live (digital).

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Topics: Gen Z | Millennials/GenY Behavior and Trends, New Qualitative

Lessons on Humanity...from a Cyborg

Posted by Kerrie Kauer, PhD on 7/28/15 4:08 PM

If you are one of the five million fans of the Serial podcast, and also got seduced into listening to the NPR podcast series, Invisibilia, I think this post will resonate with you.

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Topics: New Qualitative

Connecting with Millennials: a Success Story We Can Learn From

Posted by Kerrie Kauer, PhD on 5/28/15 3:53 PM

Before joining the team at Campos, I worked in academia for the past 15 years. I can personally attest to the trends we see in a generation of people who seek validation through rubrics, point systems, and overly structured evaluations as discussed in our recent posts about A MEASURABLE LIFE.

I quickly learned to never spend the first day going over the syllabus, a standard practice in most higher education classrooms. Students immediately flipped to the page that listed their assignments and requirements. After realizing the amount of writing and reading that was required in my course, their eyes glazed over with fear and anxiety, and I completely lost my connection to them. 

Download our free trend brief A MEASURABLE LIFETo remedy this, I implemented a week long ice-breaker activity at the start of each semester to model the many styles of learning, critical thinking, and ways of interacting that would be expected of them throughout the course—the results were fascinating!

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Topics: Gen Z | Millennials/GenY Behavior and Trends, New Qualitative

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