Finding New Markets for Your Existing B2B Products: Where to Start

Posted by Tom Meshanko on 9/21/17 7:53 AM

Reaching new markets is a common strategy to achieve business growth. Drawing from our experience of supporting B2B clients over the past 20+ years, in this post, we've compiled key success factors that help to support and accelerate that growth. We also outline the common challenges that companies face along the way.

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Topics: Understanding Your Customer, Customer Journey, CX/Customer Experience, B2B

The More Connected We Become, the More We Need to Disconnect

Posted by Kate Murphy on 8/22/17 1:02 PM

Comedian and Master of None star Aziz Ansari recently decided to “unplug,” removing all social media apps, email, and even the internet browser from his phone. “Whenever you check for a new post on Instagram or whenever you go on The New York Times to see if there's a new thing, it's not even about the content. It's just about seeing a new thing. You get addicted to that feeling,” he explained in the cover story for the fall issue of GQ Style. “I wanted to stop that thing where I get home and look at websites for an hour and a half, checking to see if there's a new thing.”

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Topics: Consumer Trends

Customer Experience: Where to Begin?

Posted by Garret Drexler on 8/10/17 2:10 PM

Not sure how to get the ball rolling in the customer experience planning process? Here are three steps you can take that will help you get started.

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Topics: Understanding Your Customer, Customer Journey, CX/Customer Experience

4 Steps to Help You Kick Off Your Brand Planning Process

Posted by Stephanie Zanin on 8/1/17 2:45 PM

Not sure how to get the ball rolling in the brand planning process? We’ve listed four steps below that will help you get started:

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Topics: Brand Planning, Understanding Your Customer, CX/Customer Experience

How to Start Customer Experience Planning in Just One Day

Posted by Garret Drexler on 7/20/17 1:45 PM

Marketers are inundated with tools, techniques, and best practices for evolving their customer experience (CX). The overabundance of ideas can leave some clients frustrated by one crucial question: “Where do I start?” We know; implementing changes in your organization is daunting at the beginning.

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Topics: Understanding Your Customer, Customer Journey, CX/Customer Experience

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