Can Millennials Save Toys“R”Us? | 2018 TRENDS

Posted by Kate Murphy on 10/13/17 7:07 AM

On September 18, Toys“R”Us buckled under its $5 billion in debt and declared Chapter 11 bankruptcy. The company pinned particular blame on their Babies“R”Us business, which accounts for nearly 40% of sales. Specifically, the company bemoaned intense competition and “very, very aggressive pricing online.”

Indeed, Amazon, with its bottom-of-the-barrel pricing, accounts for 19.6% of online baby products sales, versus Toys“R”Us’s 5.1%, according to IBISWorld. And the problem only threatens to get worse, as the number of millennial parents increases.

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Topics: Consumer Trends, Gen Z | Millennials/GenY Behavior and Trends

Honoring a New Nobel Laureate: Thank You, Richard Thaler. You Changed the Way I Think Forever

Posted by A.J. Drexler on 10/10/17 5:42 PM

In the spring of 2008, I had a client who was working with the CDC. Together, they posed this question to me: "How can we get a significant mass of people to complete a diabetes risk assessment online?" Believe it or not, this had not yet been done. While there was significant online activity around diabetes education, there was no site where someone who wondered could actually complete a risk assessment and get an immediate result.

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Topics: Behavioral Economics, Understanding Your Customer

How Can Anyone Forecast Trends?

Posted by Kate Murphy on 9/27/17 11:46 AM

Next month, our trend-watching team will reveal "The Campos Outlook for 2018," our annual list of top business and consumer trends picks for the coming year and beyond. We'll be kicking off with an event presented by the AMA Pittsburgh on 10/18 at Alloy 26 (we hope to see you there!), talking about how consumer behavior is changing, which innovations are transforming business, and which trends should play a role in your company’s 2018 strategy.

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Topics: Consumer Trends

Finding New Markets for Your Existing B2B Products: Where to Start

Posted by Tom Meshanko on 9/21/17 7:53 AM

Reaching new markets is a common strategy to achieve business growth. Drawing from our experience of supporting B2B clients over the past 20+ years, in this post, we've compiled key success factors that help to support and accelerate that growth. We also outline the common challenges that companies face along the way.

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Topics: Understanding Your Customer, Customer Journey, CX/Customer Experience, B2B

The More Connected We Become, the More We Need to Disconnect

Posted by Kate Murphy on 8/22/17 1:02 PM

Comedian and Master of None star Aziz Ansari recently decided to “unplug,” removing all social media apps, email, and even the internet browser from his phone. “Whenever you check for a new post on Instagram or whenever you go on The New York Times to see if there's a new thing, it's not even about the content. It's just about seeing a new thing. You get addicted to that feeling,” he explained in the cover story for the fall issue of GQ Style. “I wanted to stop that thing where I get home and look at websites for an hour and a half, checking to see if there's a new thing.”

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Topics: Consumer Trends

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