Is Your Untapped Customer Base in Executive Education?

Posted by Marty McGough on Apr 25, 2018 4:26:56 PM

Interest in business and executive education has never been higher. What's going on? Consider the ever-increasing demands on leaders and senior management in our quickly changing world to keep up, update, and upgrade: Finding new market opportunities. Driving revenue growth in sustainable ways. Being more strategic and multidisciplinary. Managing organizational change. Outperforming the competition. Plus, understanding the implications and opportunities around social, digital, and tech solutions. And growth in executive education will continue to build as up-and-coming generations of professionals–Millennials and Gen Z–will not only add to this new customer base, but offer an opportunity for institutions to innovate new ways of delivery to meet these digital generations' needs.

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Topics: Education

With "Top Colleges with Online Courses" Listicles Dominating Search, What’s Your Strategy to Compete?

Posted by Marty McGough on Mar 29, 2018 10:06:23 AM

Want to know where the growth is in higher education? Online enrollments. The number of students enrolling in online classes has continued to grow at about a 5% rate, when overall enrollments have continued to decline. A full 14% of students now study exclusively online. Public, private not-for-profit, and private institutions are all rushing to provide online–or what are commonly referred to as "distance"–courses, certificates, and degrees.

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Topics: Education

Sneak Peek: What You Need to Know about Current, Emerging, and Future Higher Ed Trends

Posted by Marty McGough on Feb 6, 2018 11:13:59 AM

Every January, the question we are asked most by our higher education clients is, "Which trends should we be aware of this year that are going to impact enrollment, in the short term and ahead?"

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Topics: Education

Public Universities Lead Growth in Distance Learning Enrollment. Now, Getting Students to Stay the Course.

Posted by Marty McGough on Jan 16, 2018 6:52:27 PM

Recently I discussed distance education with a friend who works in institutional research at a small private college. She boasted about being right in her prediction that enrollment in distance education courses would drop, citing the fact that the University of Phoenix has lost near 100,000 in enrollment the last few years.

My friend is mistaken. Enrollment in distance learning is growing, particularly at public universities. Yes, my friend is right about University of Phoenix, where the lost enrollment figure is 93,343 (from 2012-2015), according to National Center for Education Statistics (NCES) statistics profiled in the Digital Learning Compass: Distance Education Enrollment Report 2017. And other large, private, for-profit, distance learning schools also took a big hit, such as Ashford University: down 34,676 from 2012-2015. But this, of course, is hardly the big picture.

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Topics: Education

7 Steps to Start a Brand Refresh

Posted by Marty McGough on Oct 4, 2017 5:04:00 PM

I’ve received quite a response from higher ed administrators about my recent posts and e-book, “How to Build a Powerful Higher Ed Brand Strategy (Without Starting Over)” about the brand refresh process. There was some great feedback, including several people who acknowledged that, though they know they need to consider a brand refresh, they are a little overwhelmed and want some guidance on how to begin. This post is for them.

Your institution likely has long-standing, hard-earned brand equity. A brand refresh starts with taking inventory of that equity and deeply understanding it before you do anything else.

So, let’s begin!

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Topics: Education

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