Campos

Campos

Recent Posts

Finding New Markets for Your Existing B2B Products: Where to Start

Posted by Campos on 9/21/17 7:53 AM

Reaching new markets is a common strategy to achieve business growth. Drawing from our experience of supporting B2B clients over the past 20+ years, in this post, we've compiled key success factors that help to support and accelerate that growth. We also outline the common challenges that companies face along the way.

READ MORE

Topics: Customer Experience/Customer Journey

On the Mark! Fun with Predictive Scoring Models

Posted by Campos on 5/10/17 3:09 PM

As data geeks, there is nothing quite as thrilling as building a predictive model that nails the EXACT outcome of an event or client initiative. We even do it just for fun.

Take this past Sunday's Pittsburgh Marathon, for example. A group of us signed up to run, and then decided, "Let's try and predict the average finish time this year!" So, we built a simple model based on eight years' worth of race data and boldly published our prediction on our blog last week: that, based on the forecasted race-day temperature of 54 degrees, the average Pittsburgh Marathon finish time would be 4 hours and 33 minutes. This week, we've got the results.

READ MORE

Topics: Market Research

The Pittsburgh Marathon results are in! (...in the data, that is!)

Posted by Campos on 5/5/17 11:50 AM

It’s that time of the year again: race season! Every year during the first weekend of May, thousands of runners from across the world take to the streets of Pittsburgh to run 13.1 or 26.2 miles through some of our favorite city neighborhoods. And this year, we thought it would be fun to predict the average finish time of the Pittsburgh marathoner. So, here it is:

READ MORE

Topics: Market Research

Looking Good on the Outside Starts on the Inside

Posted by Campos on 3/1/17 9:05 AM

What do we mean when we say “inside-out branding”?

Have you ever been excited to visit a new retail store or restaurant because of what you thought your experience was going to be like, only to be disappointed once you got there? Were your expectations shaped by the media hype and advertising surrounding the opening, but not necessarily by anyone who had actually experienced it for themselves and told you about it?

READ MORE

Topics: Brand Planning/Strategy, Customer Experience/Customer Journey

Fast Friends: Behavioral Science and Market Research

Posted by Campos on 2/13/17 7:14 PM

Some of the industry’s most vocal proponents of behavioral study and its effects on marketing speak each year at the IIeX Behavioral Marketing Forum about why understanding what people do—and not what they say they’ll do—is so important to the future of product development and communications.

READ MORE

Topics: Market Research

Subscribe to Our Blog:

Recent Posts

Campos Campos Campos