Emily H

Emily H
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On the Mark! Fun with Predictive Scoring Models

Posted by Emily H on 5/10/17 3:09 PM

As data geeks, there is nothing quite as thrilling as building a predictive model that nails the EXACT outcome of an event or client initiative. We even do it just for fun.

Take this past Sunday's Pittsburgh Marathon, for example. A group of us signed up to run, and then decided, "Let's try and predict the average finish time this year!" So, we built a simple model based on eight years' worth of race data and boldly published our prediction on our blog last week: that, based on the forecasted race-day temperature of 54 degrees, the average Pittsburgh Marathon finish time would be 4 hours and 33 minutes. This week, we've got the results.

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Topics: Market Research

The Pittsburgh Marathon results are in! (...in the data, that is!)

Posted by Emily H on 5/5/17 11:50 AM

It’s that time of the year again: race season! Every year during the first weekend of May, thousands of runners from across the world take to the streets of Pittsburgh to run 13.1 or 26.2 miles through some of our favorite city neighborhoods. And this year, we thought it would be fun to predict the average finish time of the Pittsburgh marathoner. So, here it is:

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Topics: Market Research

The Super Bowl According to Social

Posted by Emily H on 2/7/17 3:29 PM

Not only did the Patriots pull off the biggest comeback in Super Bowl history to win the game, but the Falcons also got blitzed by the Pats in social mentions on Twitter, blogs, and forums, from Super Bowl Sunday to midday yesterday.

The Patriots brought in nearly 4 million mentions on social media, whereas the Falcons were just shy of 1 million mentions, at 980,000. The Falcons squeaked by, though, in sentiment: analyzed per team mentions, a slight majority of social Super Bowl commentary on the team was positive, in contrast to feelings about the Pats, at 4-in-10. 

Based on our analysis of data sourced and aggregated with Sysomos

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Topics: Market Research

Rio 2016: We Scored the Trends in the Online Chatter

Posted by Emily H on 8/22/16 4:03 PM
Rio scores a win! So, say those who took part in over 13 million online conversations about the Olympics on Twitter, blogs, and in forums over the course of the Summer Games. We listened in–from the Opening Ceremony through last night’s closing celebration–and ranked the overall sentiment of Olympics online chatter as favorable (25% positive and 56% neutral). That’s a win, especially in light of the number of issues that arose leading up to–and during–the event.

Team USA finished on top with a 121 medals, 46 of which were gold, so it’s no surprise that the United States was the most talked about country on social, followed by host country, Brazil:

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Topics: Market Research, Trends

Poké…Man, That’s a Lot of Tweets!

Posted by Emily H on 7/13/16 11:55 AM

There’s a phenomenon afoot, literally: People have been walking into poles, ditches, other people–and occasionally traffic–in large numbers. They’re “catching” Pokémon. And blowing up Twitter talking about it.

From the time I started writing this blog post (just fifteen minutes ago), another two million tweets about the new Pokémon GO game were sent! On average, there have been approximately 1.3 million tweets per day about the game–over 11 million in total–since its launch eight days ago.

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Topics: Market Research

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