After an amazing, year-long creative journey (that started and ended with consumer research), Red House Communications and the Pennsylvania Tourism Partnership announced the long-awaited new Pennsylvania brand.
Building upon the high profile recognition of Pennsylvania as a history destination, Pursue Your Happiness! invites tourists to Pennsylvania to pursue their own personal definition of happiness. This beautiful, contemporary, and authentic brand unites the interests of those coming to Pennsylvania for high adventure and outdoor recreation, cities, and cultural attractions, as well as all of the significant historical destinations.
Check out this brand launch video to get a full understanding:
Congratulations to Red House! And appreciation to both the agency and the State for their commitment to a truly research-driven brand planning process.