Brand Strategy? Or Brand Identity? Let's Review.

Posted by Stephanie Zanin on 4/5/18 12:57 PM

We’re all guilty of using jargon and insider short-hand when talking about our areas of expertise. Marketers are perhaps more guilty of this than any other group. As a brand and communication strategist, one of the short-hand terms that I find causes the most confusion is the broad and multitudinous use of the word “brand.”

READ MORE

Topics: Brand Planning/Strategy

How to Think About the Brand-Customer Experience Relationship

Posted by Stephanie Zanin on 11/15/17 8:11 AM

Just as organizations realized, over four decades ago, that a deep understanding of brand could provide significant financial value to organizations, so it is with customer experience planning today. Recent studies by Gartner, Forrester, and Maritz all indicate the leading organizations are more than doubling their investment in understanding and planning their customer experiences compared to the previous five-year period.

READ MORE

Topics: Brand Planning/Strategy, Customer Experience/Customer Journey

4 Steps to Help You Kick Off Your Brand Planning Process

Posted by Stephanie Zanin on 8/1/17 2:45 PM

Not sure how to get the ball rolling in the brand planning process? We’ve listed four steps below that will help you get started:

READ MORE

Topics: Brand Planning/Strategy, Customer Experience/Customer Journey

4 Tough Questions to Ask Yourself About Your Brand

Posted by Stephanie Zanin on 5/24/17 10:37 AM

Working on a particular brand or brands day after day, we become attached to them in ways that others may not be. It’s a natural human response when we’re invested in the work we do.

However, for the sake of the brands that we build and hope to continue to build, it’s important that we pause from time to time to objectively ask some big, tough questions.

READ MORE

Topics: Brand Planning/Strategy, Customer Experience/Customer Journey

Brand Evolution vs. Brand Repositioning: Is It Time to Re-evaluate Your Brand Strategy?

Posted by Stephanie Zanin on 4/18/17 11:21 AM

Updating your brand is a big investment, and many clients approach us unsure whether they need to evolve their brand or completely reposition it. Often they’re not even sure how to articulate the difference between the two.

READ MORE

Topics: Brand Planning/Strategy

Subscribe to Our Blog:

Recent Posts

Campos Campos Campos