'Numbers and Narratives' Build a Bridge, Fill in the Blanks

Posted by Alice Greene on 12/12/17 1:06 PM

As consumers, employees, students, and Fitbit-wearing human beings, we are being provided with more and more information every day about ourselves and how we benchmark against others—seemingly to no avail. We all know why: Data alone is never enough. But I have been obsessing about how data, in combination with an individual’s own interpretation of, or story about, that data, has the potential to unlock significant personal growth and societal change.

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Topics: Customer Experience/Customer Journey, Market Research

How to Think About the Brand-Customer Experience Relationship

Posted by Stephanie Zanin on 11/15/17 8:11 AM

Just as organizations realized, over four decades ago, that a deep understanding of brand could provide significant financial value to organizations, so it is with customer experience planning today. Recent studies by Gartner, Forrester, and Maritz all indicate the leading organizations are more than doubling their investment in understanding and planning their customer experiences compared to the previous five-year period.

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Topics: Brand Planning/Strategy, Customer Experience/Customer Journey

Finding New Markets for Your Existing B2B Products: Where to Start

Posted by Campos on 9/21/17 7:53 AM

Reaching new markets is a common strategy to achieve business growth. Drawing from our experience of supporting B2B clients over the past 20+ years, in this post, we've compiled key success factors that help to support and accelerate that growth. We also outline the common challenges that companies face along the way.

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Topics: Customer Experience/Customer Journey

Customer Experience: Where to Begin?

Posted by Garret Drexler on 8/10/17 2:10 PM

Not sure how to get the ball rolling in the customer experience planning process? Here are three steps you can take that will help you get started.

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Topics: Customer Experience/Customer Journey

4 Steps to Help You Kick Off Your Brand Planning Process

Posted by Stephanie Zanin on 8/1/17 2:45 PM

Not sure how to get the ball rolling in the brand planning process? We’ve listed four steps below that will help you get started:

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Topics: Brand Planning/Strategy, Customer Experience/Customer Journey

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