Fast Friends: Behavioral Science and Market Research

Posted by Campos on 2/13/17 7:14 PM

Some of the industry’s most vocal proponents of behavioral study and its effects on marketing speak each year at the IIeX Behavioral Marketing Forum about why understanding what people do—and not what they say they’ll do—is so important to the future of product development and communications.

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Topics: Market Research

The Super Bowl According to Social

Posted by Emily H on 2/7/17 3:29 PM

Not only did the Patriots pull off the biggest comeback in Super Bowl history to win the game, but the Falcons also got blitzed by the Pats in social mentions on Twitter, blogs, and forums, from Super Bowl Sunday to midday yesterday.

The Patriots brought in nearly 4 million mentions on social media, whereas the Falcons were just shy of 1 million mentions, at 980,000. The Falcons squeaked by, though, in sentiment: analyzed per team mentions, a slight majority of social Super Bowl commentary on the team was positive, in contrast to feelings about the Pats, at 4-in-10. 

Based on our analysis of data sourced and aggregated with Sysomos

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Topics: Market Research

“Adulting Hard!” Using Data Science to Learn the Why and How of this Millennial Trend

Posted by Megan R on 8/25/16 12:04 PM
When you hear someone sigh (or tweet) the phrase, “Adulting is soo hard,” you immediately know you’re listening to a Millennial. Ever the wordsmiths, Generation Y young adults have turned the noun “adult” into a verb (to adult) and back into a noun (adulting). As one of the American Dialect Society’s nominated words of the year in 2015, the popular word is a sign of the times. In this blog post, I take a data-driven approach to understanding this phenomenon using some natural language processing techniques.
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Topics: Market Research

Rio 2016: We Scored the Trends in the Online Chatter

Posted by Emily H on 8/22/16 4:03 PM
Rio scores a win! So, say those who took part in over 13 million online conversations about the Olympics on Twitter, blogs, and in forums over the course of the Summer Games. We listened in–from the Opening Ceremony through last night’s closing celebration–and ranked the overall sentiment of Olympics online chatter as favorable (25% positive and 56% neutral). That’s a win, especially in light of the number of issues that arose leading up to–and during–the event.

Team USA finished on top with a 121 medals, 46 of which were gold, so it’s no surprise that the United States was the most talked about country on social, followed by host country, Brazil:

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Topics: Market Research, Trends

It’s Really True: Market Responses Follow Consumer Trends

Posted by Alice Greene on 8/8/16 1:57 PM
What do PayPal and UPMC and Khizr Khan all have in common? Among many others, and in very high profile ways, these three have proven out some of our 2016 top consumer trends predictions.

PayPal, in scrapping its plans for a new operations center in North Carolina (with 400 new jobs), was one of many organizations to harshly rebuke the state for its exclusionary legislation regarding Gender Fluid public-bathroom users. The massive backlash, also issued by the likes of Pearl Jam and Cirque du Soleil, both canceling shows, and the NBA, moving its All-Star game from the state, reinforced our rationale in advising organizations of all types to understand and embrace Gender Fluidity as a major new trend. Those who do can inspire the opposite response. Check out #DarleneForTSAEmployeeOfTheYear–the kind of spontaneous post that Customer Experience professionals crave–as an example of how “getting it” can pay off.

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Topics: Market Research, Trends

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